TRACK AND ANALYZE THE CUSTOMER JOURNEY IN ACROSS ANY CHANNEL.
LOOKCAST becomes a data platform from which the brand, also through marketing automation solutions, can draw on for analysis and for the definition of targeted proposals.
Lookcast tracks the customer journey in each channel, powering an effective switch from the offline to the online one.
Use your tracking id to receive events directly into your Google Analytics or read metrics directly in Lookcast in real time.
Create profilated campaigns, integrating marketing automation platforms with Lookcast.